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Chelsea Piers Fitness
Art Direction: Kevin Zavalaga, Alison Quaglito
Copywriter: Kevin Zavalaga, Alison Quaglito
Insight
Chelsea Piers Fitness is committed to redefining what you think a gym should be. With endless sports, a spacious environment, and plenty of fitness options, Chelsea Piers Fitness is more than just a gym.
Idea
To show that their gym feels like more than just a gym. It feels like you are doing the real thing.
BILLBOARD
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