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NOVIDIERO
Agency: fluent360
Client: Nissan
Insight
Nissan wants to connect closer with the Hispanic audience. Hispanics heavily value family and the moments they share together during the holidays.
Art Director: Kevin Zavalaga
Idea
Let's make up a word called NOVIDIERO. (NOV)IEMBRE, (DI)CIEMBRE, EN(ERO). A word made up of Nov, Dec, Jan in Spanish. We will use the GPS pin to navigate where their heart lies. We will also show special moments of families and couples being together for the holidays.
KEY VISUAL MNEMONIC
:30 OLV
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