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Connect4Climate
Art Direction: Kevin Zavalaga
Copywriter: Allyson Florez
Insight
Connect4Climate brings people together to spread the word about the climate crisis but people are still not realizing the importance of recycling.
Idea
Power Your Player. An international campaign that hopes to improve the recycling habits of our audience by creating a friendly competition between fans and their favorite teams during the 2022 FIFA World Cup.
ANIMATION
VIDEO
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