The North Face
Art Direction: Kevin Zavalaga
Copywriter: Allyson Florez
UX/UI: Emily Xia
The North Face believes the connection between women and exploration can bring back self-confidence that has been lost.
The Rising. A month-long event that will have women climb the “Half-Dome” in Yosemite, National Park. Five teams a day will be led by professional female North Face Climbers.