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The North Face
Art Direction: Kevin Zavalaga
Copywriter: Allyson Florez
UX/UI: Emily Xia
Insight
The North Face believes the connection between women and exploration can bring back self-confidence that has been lost.
Idea
The Rising. A month-long event that will have women climb the “Half-Dome” in Yosemite, National Park. Five teams a day will be led by professional female North Face Climbers.
CONCEPT
The connection between women and exploration has been lost. That's why, The Rising will help women regain their confidence in a month long event where women can rise up and face any challenge.
OOH
UX/UI
VIDEO
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