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The North Face

Art Direction: Kevin Zavalaga

Copywriter: Allyson Florez

UX/UI: Emily Xia

Insight

The North Face believes the connection between women and exploration can bring back self-confidence that has been lost.

Idea

The Rising. A month-long event that will have women climb the “Half-Dome” in Yosemite, National Park. Five teams a day will be led by professional female North Face Climbers.

CONCEPT

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The connection between women and exploration has been lost. That's why, The Rising will help women regain their confidence in a month long event where women can rise up and face any challenge.

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OOH

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UX/UI

VIDEO