New England Coffee

Art Direction: Kevin Zavalaga, Gisell Padilla

Copywriter: Matt Christmas, Hillary Stallings

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Insight

New England Coffee is the leader in the standard coffee category. They now want to also be the leader in the flavored coffee category with their diverse range of 29 coffee flavors.

Idea

Flavor facts. Emphasize each flavor with their own unique and playful fact as well as show the uniqueness of each flavor of coffee.

KEY VISUAL

FLAVOR FACTS

BILLBOARD

SPOTIFY