New England Coffee
Art Direction: Kevin Zavalaga, Gisell Padilla
Copywriter: Matt Christmas, Hillary Stallings
New England Coffee is the leader in the standard coffee category. They now want to also be the leader in the flavored coffee category with their diverse range of 29 coffee flavors.
Flavor facts. Emphasize each flavor with their own unique and playful fact as well as show the uniqueness of each flavor of coffee.